#BringIt With Canon

Love the new Canon commercial and their integration of social media into advertising, it’s about time. Starting in July 2014, Canon will feature select Canon camera photos from social media sites like Twitter and Facebook with the hashtag #BringIt on their microsite bringit.usa.canon.com. The site will also feature stories about each contribution.

I first got my Canon DSLR camera about ten years ago and it finally gave up on me about a year ago. Since then my iPhone has been handy and takes some great photos but isn’t good enough for me when I truly want to immerse myself in the world of photography, it’s like trying to have my favorite ice-cream with a toothpick. So I need to get myself a real-deal camera again…

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Spot the fish…
Jun27

Spot the fish…

 

This is a fish that buries it’s body in the sand when stressed out like the proverbial ostrich, so now that you know this you can say “bury your head in the sand like the O’opu or Hawaiian stream goby:)

Hawaii Stream Gobies/o'opu

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Design in Nature

A leaf all curled up and ready to unfurl…

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Sharing What I Learned Today – Google Webmaster Guidelines

We have a few websites and are about to hire someone to do our SEO. I personally don’t like feeling like an idiot, and so decided to get educated about how these things work rather than have someone pull the wool over my eyes. Here’s a brief of what I read and learned today, perhaps it will help someone out there.

Make sure to stay away from anything that could negatively impact your sites performance on Google search. I’m hoping, you have a website to provide something of quality to your customers/fans/audience, whether it be information or a product. So let quality content be the focus of your website – make sure it’s useful. Your high quality content will then be discovered and displayed by Google’s crawler to your audience in search results. According to Google, there are some guidelines to be followed, seems pretty simple to me if one has half a brain:

1. First and foremost, when working on content for your website, put yourself in your audience’s shoes and think of what words they would use to search for whatever service/ product/information it is you’re providing and make sure those words and phrases are a part of your content. And basically just make sure you’re providing good, quality content for your audience.

2. Use text instead of images to provide info about names, links and your most important content. Words help search engines understand the copy on your web page and figure out whether or not it is useful to your search audience. Search engines can’t recognize text on pictures, so if you have a lot of pictures with text on it, ask your programmer to use the “alt attribute” to describe your pictures within html (if you’re not sure what this is, please ask Encyclopedia Google:). 

3. Check for broken links and make sure they all work correctly, do it doesn’t chase away your audience. 

The robot.txt file instructs search engine crawlers about what pages to crawl or not to crawl but you don’t need this file if you want all the pages on your site to be crawled. Test if Google can access pages in your site by using the Fetch as Google tool or testing Urls in the blocked Urls section in Webmaster Tools. 

4. Don’t deceive your audience in any way, like redirecting them somewhere else automatically, this can be really annoying and you may lose them forever.

5. Make sure your SEO guy or gal avoids tricks to improve search engine rankings, it’s not going to take your website very far when it comes to rankings.

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An Intro to Patents

Patents and trademarks are both issued by the United States Patent & Trademark Office (USPTO). Patent law specifies the rules for patents. Most patents last for twenty years. A patent gives you the right to stop others from making or selling your invention in the United States or importing your invention into the United States. Once a patent is issued, you’re responsible for enforcing it. And you are only granted rights that are honored within the United States, U.S. territories, and U.S. possessions.

There are basically three different types of patents issued:

A. Utility Patents are granted to anyone who invents a useful process, a machine, an article of manufacture, or a composition of matter. Example: Computer hardware.

B. Design Patents are given to anyone who invents a new, original, and ornamental design for an article of manufacture. Example: the new design of an athletic shoe.

C. Plant Patents are given to anyone who invents or discovers and asexually reproduces a new variety of plant. Example, hybrid tea roses.

In general, a utility patent protects the way an article is used and works, while a design patent protects the way an article looks. You could get both patents for the same object if applicable.

Utility patents can be provisional or non-provisional. A provisional application is a very simple patent application which includes only a description of the invention. A non-provisional application is the full patent application including oaths, drawings and claims. But you will have to file your non-provisional application within one year of filing your provisional application.

The USPTO administers all patent laws relating to the granting of patents and provisions relating to patents. They will examine your applications and grant patents. They also publish and distribute all patent information including: maintaining search files of U.S. and foreign patents, recording assignments, search rooms for public use in examining issued patents and records, and supplying copies of patents and official records to the public.

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